“51″ holiday just around the corner, past the “51″ golden weeks are

Home Appliances

Marketplace concentrated promotion date, this holiday shortened to three days from seven days, the market will not affect the overall atmosphere? Reporter from the Canton 100 appliances, States United States

Suning

And other major appliance stores understand that although the holiday shortened, but all sales will be more focused and stores in a variety of promotions is likely to “get rich quick” trend, which replace the “protracted war” situation.

“Protracted war” to “quick”

As “51″ Golden Week has been continuously practiced for almost a decade, the household appliance market, the time has formed a relatively stable pattern of strong sales. After the holidays this year to adjust, “51″ than in the past three days leave can be said to reduce a lot. However appliances stores have said that the holiday does not mean reduced sales of the “shrinking.” Because in recent years “51″ proportion of sales of view, “51″ seven-day sales total in the first three days of sales accounted for 70% of the total. Therefore, this year’s three-day holiday is not expected to impact on the overall market, too.

From just past the Ching Ming Festival means three days of vacation leave the consumer point of view, most people would choose excursions and shopping as the main way off. Ching Ming Festival holiday, although away from the “51″ holiday close, but also to the “Labour” played a role in cultivating the market, Guangzhou, China last week, the U.S. in between two small golden week’s “zero-profit Day” activities bargained for. Can be expected, “51″ Golden Wed-day holiday in consumer appliances, will likely focus on blowout of the trend, while market competition is more intense.

U.S. general manager of Guangzhou, China

high cluster, said: “Every such a big holiday, we will be great to do.” Implying, “51″ will only increase the concentration of promotion. Store the past 7 days in accordance with the plan for marketing the program, now changed to three days, stores will “get rich quick” program to replace the previous seven days, “protracted war.” Many categories of single product promotions and overall sales are concentrated together, there is expected to form a “come and go” situation.

White

Shout “up” Black still “down”

From the product side, “51″ is still the goods during the hot plate

TV

And enter the air conditioning season. From the market situation, the TV is the trend of price reduction such as black appliances, white goods and air conditioning industry as a whole because of the reasons for price increases were unable to stop.

In TV terms,

LCD TV

The main force in the market price reduction. States United States last week held a “zero-profit Day” activities, LCD TV prices had aggressively cut plunged some 47-inch LCD TV models below 8,000 yuan, 32-inch LCD TV below 3,000 yuan, “zero-interest days” Victoria sold two days

Flat-panel television

More than 1000 sets. This information indicates that “51″ LCD TV will remain good during the sales trend for manufacturers to concentrate on store promotions, price is still possible to achieve high drop.

However, air conditioners, washing machines,

Refrigerator

And other white goods, subject to the impact of the industry, the overall price rise of 5% -10%. In fact, from the beginning of the year, refrigerators, washing machines, air conditioners have several price adjustment, some sweetness and camel slowly rising, some camel-time flurry of high price rise, have not counted how many times up. Meanwhile, the prices of non-Everbright appliances, like kitchen and bathroom products are also about 8% of the price increase

However, “51″ promotion period, the manufacturer of promotional policies, and large single-store purchases, the prices may make the white space for short-term price reduction, down about 5%. Especially foreign brand usual “instant price reduction” strategy, “51″ period may be used again. Recent reports that Beijing has been disclosed, Panasonic Inclined

Washing Machine

Prices fell slightly. Since the “51″ golden weeks shorter, so the “instant price reduction” type of promotion is likely to be “quick” tactics in a part of.