Beijing special machine pumping appliance stores number of hot spot
Appliances promotion of “holiday complex”
Class city opened the weekend newspapers, jumped into the eye of the words most frequently is “Mother’s Day”: This version is the Haier “new style treasure” of air conditioning in the “warmth to send fresh air, reported maternal heart”, another version of it with the complex telecommunications to “send her a token, a move”; occupied the largest home appliance chain layout or giants, the United States engaged in the country, “Steel Roses Mother’s Day dedication for your appliance’s Feast”, Dazhong Electric Appliance will be able to “three stores or down, Thanksgiving feedback Mother “… …
In fact, at a press view, Mother’s Day promotion, but an annual household appliances in an ordinary “pretext” it. We know that any promotional needs “from beginning”, otherwise it will cause for dispatching, will the lack of consumer appeal, thus the ultimate effect of promotion can imagine. Undoubtedly, the festival and promotion are closely related, household appliances sales are inherently “holiday complex.” Often with the appliance business planning manager, channel chatting, the greatest “harvest” is to learn how to do promotional “fuss out of nothing!”
The first is to “find Day”, that is, to the festival are all available for our use: the national statutory Labour Day, 11 National Day, New Year and Spring Festival the first to suffer, as customers are household appliances channels “comprehensive gun” in the “Golden Week”; the next Valentine’s Day, Women’s Day, Youth Day, Mother’s Day, Children’s Day, Dragon Boat Festival, Double Seventh Festival, Double Ninth Festival and other “minority Festival” will need some specific groups to “focus on training.” This well documented on the holiday, home appliances channels are generally a “fuss” of techniques, to stir up our desire for consumption. The reporters have to see the inner workings of a home appliance giant in the manual lists this year, nearly 40 festivals (including the foreign section of the course).
If a holiday weekend, there is nothing attractive, appliance giants can “create section” is a running festival, channels can be divided into the following categories: First, the recent public focus on the events and household appliances be related, such as the World Cup about to kick open, business is estimated that it will use “appliance World Cup” of class activities to attract consumers; second is to use the Secretary celebration, new store openings, old store heavy pieces of various reasons such as a shop anniversary come with the customer, “Celebration,” said a joke, reporters have seen in a shop last year, within a year of heavy sheets twice, three times Dianqing.
Large collecting common household appliances promotions
In fact, the home appliance section to find channels for business, made only to the marketing section of the act set up a stage, really sing opera, or a variety of home appliances promotions. Journalists to be general, for a total price reduction of money, send money and goods, hit the jackpot, to strengthen confidence and 5 great routines to improve services, a total of more than 10 strokes.
Price cuts money Maybe you often see the newspaper ” overall decline in business on the color TV business for sale 30 %”,” stove fell another 4 as” propaganda, in fact this information is exaggerated, because the channels of hair appliances interest rates generally around 10%, how could easily drop several percent of? More, businesses are only part of the price transparency of high representative for more substantial price reduction of goods, so consumers have a “significantly lower the price of this business,” the impression, which in psychology is called “halo effect” . Some businesses will be limited in the newspaper hit the “special” products to attract customers, but generally does not identify the specific brand and model, consumers often have to do a good job lucky to see the goods after paying the mental preparation.
2003 years ago, the appliance stores have been popular “shopping Fanquan” numbers game, it seems cost-effective, but often allow consumers to use up “Fan Quan” and into a “death cycle”, and some business activities the behavior of prices before the secret can lead to consumers “lose out to take advantage of the dark.” It is understood, Gome, Suning, medium and large these channels have already no longer “shopping Fanquan.”