Home Appliances

Intense industry competition,

Suning

Electrical

Enclosure from the

Lease

Shift from procurement shop store expansion. Close

Golden Week

On the eve of Suning Appliance (Shanghai)

Management

Headquarters, CEO Ling Guosheng throws a bombshell to the industry: Shanghai Suning has recently spent nearly 600 million purchase of the business district in Pudong Yaohan Far East Building, will be the core business district in Pudong, Shanghai Suning to create a second “Changning store . ” It is the first time Suning expansion enclosure in the country by way of purchasing store expansion.

Reporter has learned, the purchase of the Far East Building of the 600 million funding from the private placement has received Suning nearly 2.4 billion fund, which is the second in 2005 to 35 million won Suning Shanghai Zhongshan Park business district, after Wang Pu, again heavily invested.

4 21, Suning Appliance’s announcement, intended to be no less than 33.3 yuan / Unit issue price, on the body

Investment

Are directed not more than 7300 million additional A-shares to raise funds for 250 chain logistics center project development and Shenyang. About 1.5 billion will be used in the north, northeast, northwest, central, eastern, southern China to open 250 stores, increasing the total business area of 815,000 square meters, the formation of additional 18.625 billion yuan of annual sales volume. This calculation, the additional funding Suning about 2.431 billion yuan.

The State Council Development Research Center Deputy Director Lu Renbo that market, compared to rental stores, the giant home appliance chain stores since the purchase, the stores can be secured to continue

Financing

, But it can save tens of million dollars a year rent. Taking into account price rises, investors purchasing stores up to 5 to 6 years can be fully recovered.

On Suning in Shanghai that has a strategic urban development strategy, Ling Guosheng to describe, in 2007, Shanghai, Suning will further enhance the quality of new store opening, strengthening the rural market penetration. At the same time to speed up the fourth generation of 3C + stores to promote, plan the whole year 10 3C + stores, but to Shanghai Suning next goal is the heart of Xujiahui. Shanghai Suning’s goal is to achieve at the end of 50 shops, selling 50 million development goals by 2010 15 billion in sales volume. Suning side also said the recent Shanghai Suning is an area of up to 150 acres to build a large logistics base will be linked in Jiangsu and Zhejiang provinces.

Suning dare to spend 600 million to build a store, Ling Guosheng introduced the reasons for this: Suning in Shanghai five years, from the beginning of the rental shop to buy now shop, the future is the development of self-built shops, are “the shot when shot, “which include” a shop arrived 10 stores “in such a generous, Changning shop to shop, Changning scale of 800 million yuan in sales terms, has been close to or greater than 10 shops selling the sum of the general community. This calculation, with the future launch of the flagship store in Pudong, Shanghai, Suning’s store on the far side more than 50, this is the Shanghai Suning’s “big store strategy.”

Ling Guosheng, “said home appliance chain has already spent extensive business puberty, more big stores, small shops weaker chain polarization will be intensified, so blind Qiangdian, distribution no longer bring share may even be a waste of resources, the flagship store will be the core business district to consolidate the best way to advantage. Suning for fast and stable development, not the number of blind pursuit of quantity, but the single-store sales ability, the flagship store will play a ‘pit one against ten’ role . “

Ling Guosheng, said, “Shanghai appliance market today, not simply the sense of lack of electrical stores, but respect for the brand’s flagship store shopping experience and reflect individual needs store. Suning the next three years, Shanghai will set up brand main flagship store, which does not rule out the possibility of re-purchase.

It is understood that the Far East will be building into a store Suning 3C + flagship carrier-class, but also the industry one of the most high-end electronics store, completed in Pudong, Changning flagship store flagship store will constitute a “Double Stars”, Pudong Puxi echoed from the business category to implement a larger marketing model will change. “Double Stars” will hold high the banner of 3C + mode, high-end positioning and further lead

Consumption

Trend.

Moreover, industry analysis, settled in Pudong, Shanghai Suning strong first shopping district, built in Changning and Pudong flagship core “Double Stars”, the two stores can use business district of the mature condition, the scale and brand The advantages of radiation throughout the Shanghai market. “Double Stars” is not only to seize the strategic high ground household appliance market, Shanghai, Shanghai Suning also can set the Cao Xi, Tian Lin, and other more than a dozen flagship stores, build-intensive

Network

The army group fighting the establishment, its size and strength will be increased dramatically.

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Home appliance chain

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If you have a home improvement tool chest in your garage, then you’re going to need a ratchet set with both metric and standard sockets. Now then, before you go out and shop the latest sales ads at the local Home Depot or Lowe’s store, I want you to think about the quality of the tools that you’re buying, because not all ratchet and socket sets are made equally and there is a big difference in the durability and quality of these tools.

Of course, if you want a quality set you’re going to have to pay for it and it’s not going to be cheap. If you do see a sales ads for a socket ratchet sets then there is a good chance they are made in China and are imported by a manufacturer who is interested in selling low cost, high volume tools. Meaning that the chances are it will be of poor quality.

Not necessarily because it came from China, rather because the US company that is contracting through their outsourced Chinese supplier company to build its tools did not specify the durable requirements that you might need.

One way to tell the difference between a good socket and ratchet set from a poor quality one, is to take a ratchet and see if there is any play in it, as you move around the head.

If there is any play whatsoever, it might break when you’re torquing down a bolt.

It’s very easy to break one of these ratchets and then it is basically a throw away. Meaning you have to go buy a new ratchet to go with your set. A decent ratchet may cost half the price of the whole set or more. So, you can see you might save money on the purchase, but it will leave you aggravated in the future. Please consider all this.

Home interiors catalog is one of the best ways of shopping if you are about to build your home and decorate it. There are lots of ways you can do to access these catalogs. You can easily find a complete set online, or maybe you can purchase one through mail, or maybe you can find one in a public library. If you are to shop with interiors catalog, you will probably choose the company that will offer you a good deal in terms of warranty and that you will benefit the advantages that may occur whenever needed. There will be times that you may also want home interiors catalog that comes out occasionally because there you will see special offers and exciting products that you most needed.

Decorating your home can be difficult for first timers. Homemaking is not like choosing everything you want but it also deals with the classification and the characteristic of your home environment. The good news is that you can find supplementary help to get on with your desired interior designed. One of the best help you can acquire is by means of interiors catalog.

A home interiors catalog is a shopper’s must-have list. It is a list of shopping equipments, needs and equipment for home decorating. However, that’s not all, it is also the perfect way of dealing not only what to buy or what things you need for your home but also you can discover how to enhance the look of your home and make your abode more spacious by knowing the tips of how to put things up together.

A home interiors catalog offers us so many advantages as we shop for our homes, it is better than shopping directly to a home shopping depot. First of all, you can choose from a huge variety of products that you would wish depending on your taste. There are so many variations to choose from and you can adjust your budget on it and there is only a slight chance of not liking the products as you use it. The wide range of design selection makes the designer adjust to their preference and gives them the opportunity to make the best deal. You can even see the discounted products in the catalog. Actually, there is no way you can disregard the catalog because upon using the catalog, you will be introduced to a lot of premium items with possible low price. The catalog’s common feature is to the reasonably priced products that users and home designers would love to see.

Using the home interiors catalog will be your one way step to make your home like professionally designed by experts. You can actually put your products together with the very useful advice coming from the catalog. Since the makers of the catalog make sure that the products in the catalog are placed accordingly in the directory and you can easily choose the designs that you like together with the tips and tricks on how to make your interior design.

“A

States United States

A member of the club members, along with the upgrading of consumption, can have a private consultant came home appliances, accompanied by purchase, in addition to shopping there are benefits, but also can eat, see a doctor, buy medicine and so are benefits. “Recently, Ma to the States United States Beijing Anzhen store to buy a 300 or rice cooker, did not expect the U.S. to become the country at the end of the rainbow card number is 2916 four members. The States Members of the U.S. business membership explanation, leaving Ma I thought, have the opportunity to try to get with the membership card in the end how much benefits.

Reporter learned that entered since October, States United States

Suning

,

Five Star

Etc.

Home appliance chain

Enterprises have started the membership system. Industry

Expert

That this is the giant home appliance chain in Happy Valley enclosure, crazy shop, in order to seize market share released by the member circle of people, to fine

Operate

New

Strategy

. Appliance membership circle of people can ring heart key is how much the consumer can see the benefits.

Home appliance chain members struggle to play cards

“GOME membership this year to 300 million to develop next year’s goal is to reach 2000 million.” October 19, States United States more than 90 cities in the country of nearly 400 stores in the official start of the membership of its long gestation .

According to reports, after the introduction of membership, as long as the United States in the country’s consumers will receive a free shopping membership card to purchase membership area of special offers, and enjoy points, gifts and other benefits. Use points convertible goods, gifts, enjoy the value-added, customized delivery of multiple services such as. According to consumption, ordinary members can enjoy the prize of complaints, Xianhangpeifu, remote shopping, integral value, trade-in and other premium services. Gold,

Diamond

Card members can also exclusive of home country the United States specializing in pre-emptive rights and many other services and new services. According to some Member States to the United States will also request to extend the hours.

Notably, the country introduced the United States early in the membership, but also

Integrate

Various consumer channels resources to more than 1,200 union shop contract, involving catering, pharmacy,

Hospital

, Car rental, fitness and entertainment industries. “States United States to create full-style membership club.” Sun general manager of Gome’s operations center, said a small, country membership in the Union, the United States can enjoy the shops off ranging from 7 to 9 fold concessions.

Coincidence. Recently, Suning Appliance and other areas in Beijing first tried to buy membership cards with the activities of the various specials. Suning Xu Zhengfei marketing manager, said Su Ning at the opening, Dianqing, weight tickets or a series of major festival events will launch a large number of

Promotions

Commodity, many consumers rush senior vice president and special products, but also attracted a lot of “cattle.” They

Organization

Staff a large number of super-low limit buy goods or obtain limited free cash voucher, and then resold to many ordinary consumers can not enjoy a special discount Suning. Start membership, Suning customers will be able to give each the same opportunities, no more queuing up competition for early participation, thereby creating a virtuous and rational shopping atmosphere.

Reporters also learned

Five Star

From early July started a new membership system, members build their own network. Not long ago, the famous Hong Kong singer Karen Mok as the supreme five-star member. According to Five Star Marketing Manager Ma say, five-star system through the establishment of membership can facilitate

Client

Data maintenance and tracking, powerful members of the network will be

Competition

Powerful tool.

Membership can trapping the consumer

Membership, the supermarkets, department stores

Retail

Widely used

Marketing

Operation, the appliance

Marketplace

Can allow consumers to buy it? From the home appliance chain stores member figures show that consumer appliance stores the membership is not without interest. Qingdao States United States just one month trial membership of water, development in Qingdao, 1.2 million members,

Sell

Increase the amount of 60.2% the previous month. Fujian Suning members have nearly 30 000. In the States United States Beitaipingzhuang College Road, Suning stores and shops, many journalists were interviewed 30 consumers. 8 percent of consumers said that the homes have a membership card to get the information home appliance chain stores to save their shopping selection time is a good thing. But there are also 8 percent of consumers said that a member does not mean that a chain store loyalty, but hope to get more benefits, after all the stores at different times have different promotions.

“Membership function is to lock the main group of loyal customers, merchants and customers can build long-term, fixed trading relationship, so as to promote sales, increase market share.” Professor of Renmin University of China, the Chinese Society of Business Economics Vice Bringing the president say in an interview, and now different Yetai have introduced different forms of membership. Such as department stores

Shopping

Mostly take the form of consumer discount points, Sam’s Club stores will close 120 to lock consumers in the form of membership fees.

Establishment of an independent electrical operating company, desire to focus on commodities trading in the poor quality home appliances company, is to focus on the small appliance business. And professional appliance stores the difference in size, making it is not possible with any home appliance chain stores compete. Reporter yesterday

(September 17, 2007) Noted that the current work of small household appliances manufacturer, fought over a small appliance business has become a core strategy Wumart appliances, but in the face of professional home appliance market channels, the poor quality of electrical appliances strategy will be tested.

Independent Electric high-profile water Yesterday, poor quality care to low-key Electric Sales Co., Ltd. suddenly announced that it will be with the Shanghai Cooperation Pentium small household electrical appliances manufacturers, the price of 199 yuan, sales Pentium “side pot”, and this price is the type of rice cooker in Beijing the minimum selling price. Wumart Electric said that in the next 2-3 months to complete from 30,000 to 50,000 units sold.

And the modest price of this war plan exposed, it is poor quality electrical set up the first time in two years, said high-profile people.

2005 9 months, more than 500 Wu Mart Group’s store sales of electrical appliances completely stripped, Wumart Electric Sales Co., Ltd. was established. Wu Jian, chairman of the words with the loyalty, the company was established to create a professional management team home appliances business, rather than individual appliances into the chain. Two years, the poor quality electrical appliances to take on new stores opened, including the acquisition of cheaper U.S. home appliance store business, and complete the upgrade of 22 stores, but has not been a clear face in the industry exposure.

Yesterday, poor quality appliances, general manager of Cho said, “Now the poor quality electrical appliances have been able to make their voices heard.” The reporter learned that poor quality electrical services to carry out has not been smooth.

Two years ago, the first Wumart Electric boss just the beginning of his week will be very surprising remarks, said: “Gome, Suning Appliance stores two or three years professional may be the collapse of the supermarket will likely become the dominant sales channel for future appliances.” and 8 months later, the former general manager of Skyworth the veterans of South China will be low-key departure. Followed by his successor has been working with him is the original dimension, general manager of North China Cho.

“Small appliances” into life-saving straw

That between professional and non-professional retail enterprises between the surface electrical sales after the company was concerned about the experience, while also questioned. In the home appliances business, and home appliance stores to grab profits from the supply chain profit model is different from trying to seize Wumart appliances small home appliances business, profit margins are constantly squeezed in the home appliance industry share.

Yesterday, a manufacturer of small household appliances market, disclosed to reporters, head of the current average gross margin of small appliances is about 8%, although the profit margin is not huge, but twice as large home appliances business margins. Also revealed that the industry currently 300 yuan of goods for the distinction limits the sale in the supermarket category better and 300 yuan more small household appliances.

There for the big stores in small home appliance sales momentum imbalance, Cho said, according to the current level of domestic consumption, consumers buy goods with high frequency of small appliances, and integrated classes stores can also sell home appliances gathered some popularity. Addition of small household electrical appliances more profitable goods, poor quality appliances have to lock the core category, major appliances for the auxiliary category.

To industry sources, the current home appliances small home appliances store supplier to obtain a comprehensive cost more than 10% higher than the supermarket, which is stationed in the supermarket a lot of manufacturers to one of the reasons.

“Great appliance” is still doing a foil

Than small home appliances business in the supermarket’s hot, major appliances seems P-loved within the stores, but only the sword go the wrong front.

Recently, this reporter visited several supermarkets, including stores, including poor quality was found, Carrefour, Wal-Mart, Metro and other foreign hypermarket store has every appliance sales area, but poor quality, Jingkelong and some supermarkets are not all stores are equipped with home appliances sales area or only a few areas and species.

Begin by planning the basic structure of the house. With proper planning, your gingerbread house can turn out to be a tempting treat! Once the basic concepts of the house have been decided, you need to cut the structure of the house as per the measurements from a poster board or cardboard. Your main concern should be whether the house will stand on its own once the poster board pieces are placed together. Choose any shape for the house, but if you are new to this, it is better you stick to a normal structure. Always remember the dimensions of the house should be made bearing in mind the dimensions of a baking tray.
Use plywood for the base and cover with foil. You can even place a sheet of gingerbread on this base. The dough that is used for the walls of the house need not be more than 3/8 inch in thickness. The walls of the house that bear the maximum weight can have thicker dough.

Next, you also need to plan for the icing that can be used on the walls of the gingerbread house. Apply a thin coat over the sides of the house and let it dry. The walls need to be assembled together with the icing glue. Icing not only helps as a decorative element, it even holds all the pieces of the gingerbread house together.You can even bake separate gingerbread pieces for the house with the help of some dough. This will enhance the look of the entire house. You can also unleash your creativity for the decoration element of the gingerbread house. If you do not have time for baking, you can use pretzels or gumdrops to create the fence of the house. Candies can be used to create a yummy window frame. Tiny cookies can be glued to the side. A generous helping of frosting can also be used to create the effect of snow on the house! The kind of options you use depend largely upon the creativity.

As mentioned earlier, the icing is the most important thing that binds the whole house together and keeps it upright. You can make a combination of 2 large egg whites with a 2 2/3 cup of powdered sugar. Blend these together. However, if you are planning to consume the house entirely, the egg powder can be kept in the microwave for a few seconds. Once done, you need to use an electric mixer to beat the mixture on high speed till it turns stiff.

Chairs have been in existence for years and years, simply keep getting better. With the incorporation of latest materials, technology, and ergonomic design, chairs are not only seen looking better, they feel far better.

Chairs are essential items in different home, office, or public setting. Although chairs are sometimes viewed as “just an item of equipment”, that doesn’t mean that it must be tasteless and uncomfortable. To the contrary, chairs currently available are functional, comfortable, and so are very inexpensive.

Besides some certain chairs in our house, nearly all of our chair sitting time is used on Office Chairs. This is an area of chair design and functionality which includes enter into its own throughout the last few years. Manufacturers are realizing that people want office chairs that provide comfort all day every day and will not give back home using a back ache. Or perhaps you are involved in regards to the comfort of the clients that see your office. Office chairs, although they don’t look want it has been fashioned with security in mind. Even when sitting for 2-3 hours within this chair, the body will like you. A great office chair should not be overlooked being an essential device to not only your work however your wellness.

For house or home, Ergonomic Chairs count examining. They use being viewed almost being a piece of medical equipment but are today selling with a rapid pace. Have you ever had back trouble, you know what I am talking about. These chairs are designed to improve posture and take the pressure off your shoulders and back, providing you with a far more relaxed seating position. If you believe they are bulky, think again, most ergonomic chairs today are made to fold so that they can be kept in an upright or flat position.

There are 2 basic designs, the one that incorporates a back support and one that is made to neatly fit under a desk. These chairs are great for those of us that spend extended stays in front of a computer or work in a setting what your location is going from area to area and want to adopt the pressure off you (being a doctors office). Without having one but are interested, we claim that you find a retailer that sells them and try one out. When you will decide that you’d like to get one, this is a good idea to check on prices on-line because they are often 10% to 30% more affordable and often with free delivery.

Outdoor Chairs, or sometimes called beach chairs are great! It is indeed my personal opinion that there’s nothing finer than sitting about the back porch or deck over a warm summer night talking to friends. And, the best chair makes all the difference. One which we like may be the traditional Adirondack style chair. It is created for pure outdoor, casual comfort. These chairs are almost made exclusively of either teak or eucalyptus wood and will be painted or treated with wood oil. Well known may be the non-painted version because the older the wood gets the better it looks.

One region of chair design that has really taken huge leaps within the last couple of years is Stack-able Chairs. They use to be either chairs that felt like rocks whenever you sat in it or perhaps a cheaply made plastic thing that sort of resembled a chair. Stacking chairs today incorporate design and functional materials that offer greater comfort over for a longer time of your time. Then one of the finest features of stacking chairs- they’re stack-able, trying out minimal space when stored for future use. Stacking chairs are not just for your office either. Having just some of these now affordable chairs your own house and you may instantly have a seating for entire extended family or party guests.

Open large stores could become a trend, Suning build a “flagship cluster”

Nowadays, has become a flagship store in Wuhan
Home Appliances
Flagship store
Label
. Reporter has learned that Suning flagship store next month will debut Xudong, relevant responsible person said, Xudong stores, Tang Jiadun shop opened, he will become the main flagship store Suning, Suning, Wuhan will form the major shopping district flagship store group.

Wuhan
States United States
Leader also said that on the 8th of next month the United States and South opened the country’s largest home appliance shop in the flagship store in central China. “Flagship” of the times seems to coming home appliance stores.

“Flagship” war Wuhan appliance stores

Understand flagship enterprise in the marketing process in a manner showing the highest level of brand image stores, generally speaking, is the steep excellent passenger strong, excellent sales of the model shop, on behalf of a brand or type of goods shop or specialty store.

Suning, Wuhan, etc. in own flagship store in the South, the in turn set up Xudong, Tang Jiadun flagship store, which opened in December Xudong shop. Suning, Wuhan relevant responsible person said that the forthcoming opening of two shops, business area in 8000 to 10,000 square meters, fully in line with the flagship store shopping area standards.

“Gome’s stores operating in the South Road area of 15,000 square meters, the largest in central China’s flagship appliance stores, we have defined as central to this shop first
Electronic
Consumption
Malls, originally in the South is the old business district, before the country the United States and South shop facilities inadequate, the flagship store in the South there are only 800 parking spaces. “Wuhan Guo said the U.S. side.

This month, industrial appliances flagship store in the Optics Valley of the layout will be opened.

Open large stores may be a trend

Focus in building flagship store Suning announced before the Wuhan area in four stores. It is reported that on the 25th of this month, opened its first shop will be closed Jianghan Road shop decoration, to create a flagship store Jianghan Road shopping district.

Insiders believe that the current competition between Wuhan appliance stores from the gradual expansion of the number of simple changes to the quality of competition. “Open big store may become the next trendy.”

Select group flagship model market share

“From the map, Suning stores distribution, renovation has been completed, each business district of Wuhan have our flagship store, this is called the flagship cluster, and now the competition among home appliance stores shift from price war
Business
Ye Tai, the business circle of radiation around the flagship store can be, so no need to repeat the distribution, but also improve the quality of stores. “Wuhan Suning side said. It is understood that Suning Optics Valley shopping district is also eyeing the Optics Valley will be upgraded in the flagship store.

Industry pointed out that household appliances shop store should be based on market conditions and appropriate under the circumstances surrounding the decision-store shop area, can not say that is a trend to open large stores, but high-quality store should become a trend.

Areas of Wuhan, said Su Ning, Su Ning, the flagship group of the model chosen, mainly to speed up the market in Wuhan Suning chain development, market share. But the number is not the ultimate goal of development, the development process in the chain, the more one should pay attention to the quality and annual output value store.
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Largely one can find shops on off line initiatives which resemble a service motive than their regular stream of business endeavors. Principally revenue oriented many stores refrain themselves from carrying on such goals as they perceive it to be not within the interest of boosting sales. The home depot coupons has been totally different to that extent and when it thought to debate some home improvement initiatives it introduced the launch of The right way to community which helped the members to share their expertise among themselves as a customer of dwelling depot. What went proper with the home depot coupons gave home depot the power to function quite a few tenured residence depot associates who as a part of easy methods to neighborhood were ready to assist customers to tackle all problems relative of home repair projects.

The educated and expert associates convey all the most recent knowledge for home cures to fix the problem. The core crew is not only associates of dwelling depot but reasonably a group which gathers owners, skilled contractors, and product manufacturers to assist with ideas and share the experience which they properly knew. The home depot has also ensured that the associates are trained and are a particular few who are up on the sites to achieve practical knowledge on the workings. Back within the stores of residence depot they will very easily clear off any doubts from the consumers. The home depot coupons has also made the program more amazing by serving to the associates to earn rank and status from among the friends who are a part of the community. Free discussions are additionally obtainable across the precise group web site for the shoppers to make use of. The highlight of house depot neighborhood additionally captures a special meet our skilled session and What’s new part which brings shoppers direct with specialists and for figuring out the new improvements within the market.

April 23, Paradise West Fourth Ring Road Beijing Wukesong shop store first opened, Wing-lok declared open in Beijing this year will be 6 to 8 stores, and strive to enrich the traditional home appliances and 3C products, focused on creating directional consumer sites.

3 26, Suning Appliance
Association
Store re-opened the bridge sheets for the opening, Suning , IT products, prices dropped substantially. It is learned that the secret Suning Zhongguancun IT for the introduction of a store’s “blacklist”, and to develop models of products with lower than average 300 yuan Marketplace IT strategy, want to sweep IT Marketplace.

3 26, Beijing announced that the 17 medium and large electrical stores will change to IT-based 3C digital products store architecture goal is to make large and medium stores a new look, a real 3C supermarkets.

3 23,
States United States
Electric announced a 14 million square meters of the “National America City” to build a commercial center for the sophist. States United States this year, still the banner name of 3C, once the pace of expansion speed, plans to open new stores more than 300.

… …

Early as the first two years, Gome, Dazhong and Suning, Yongle and other giant home appliance chain store would have made transformation to 3C, in particular the IT consumer products, but is always thunder and no rain, 3C for It seems just a home appliance store concept, the traditional IT stores still commanding today’s IT retail channel.

Into 2005, with the deterioration of several competing appliance store to look for new profit growth point and wider space for development, they can not casually kill a small trial, but the beginning of the crazy store expansion plans and broadsword cesarean section, the overall transformation. The Na Suning, its internal sources, Su Ning of the Zhongguancun Hailong, the Pacific, and other IT Marketplace secret Dinghao did a survey, the main survey and Suning shared these stores
Notebook
Computer
Digital Cameras
,
Video camera
,
Printer
And other digital products in the market price. And Learning by large price cuts implemented knife.

Traditional store more ominously, the number of IT vendors Mei Feng sudden turn, Lenovo, Founder, with the side line and other domestic PC brands; Samsung, iRiver, Patriot, Canon and other digital consumer brands; IBM, HP, Asus, Samsung and other notebook brands have also settled in full appliance stores. Early 2005, HP will own the industry’s largest digital experience center in Asia built in medium and large appliances, rather than the traditional IT Marketplace. And a data show that the share of traditional PC sales channels market share decreased year by year. These examples show that traditional store is no longer the only Buddha IT vendors feet upstream suppliers in IT have made today’s flat channels, 3C store is that these companies may step in re-chess thin channels.
However appliances stores
to 3C transformation, challenging the traditional stores will be smooth sailing, traditional IT stores face each other waves of offensive, but also ignore it?

Appliance stores: not so simple for 3C
Compared with the traditional IT
stores, appliance stores in certain areas do have some advantages, such as:

1. Purchase low cost. As the large chain stores purchase, the purchase of its use is mainly two kinds of factory direct supply and buy mode, there are natural advantages of the product price.

2. Brand well-known, convenient and strong. As Gome, Suning urban distribution “big sweep” action is the increase, entrenched in Beijing and Shanghai Dazhong and Yongle also began the pace of the south and north of the wasteland. Natural outlets across the country to enhance the brand awareness, reduce the shopping time.

3. Security is good. 3C store brands are mostly within the well-known brand, the purchase method most factory direct supply, after-sales service are borne by the party store, and many outlets, consumers product safety is much better than traditional stores.

With such advantages, 3C store why not real 3C it? The following questions is the need to change.

Change management, management system

We have been mentioning 3C, Is 3C products really are simple superposition of the home appliances, computers, communications (
Mobile
) Put together to sell on-line effect? To know the background of these three product planning, procurement and supply, both in cycle or in the price manipulation there are differences between both.