“Promotion” can be said of the financial crisis hit, the whole of 2008 until now one of the words. Beijing’s major commercial retail enterprises, “Qingchao sent” to do her best in a variety of marketing innovation, trying to use a lower discount, and more let, re-invited back to the store to the consumer. However, the merchant discount is not endless, they will not . So, how to do both maximize the faiths, but also to guarantee access to an acceptable profit enterprise, which has become a “knowledge.”

Reporter visited the major Home Appliances Stores found that same paragraph Meiling

Refrigerator , At a promotional price of medium and large electrical stores is 8499 yuan, while in a

Suning Appliance store price is 8459 yuan, but also the return of 450 coupons. And a beautiful electric

Refrigerator Dazhong Electronics store in the selling price is 300 yuan cheaper Bi Suning’s selling price.

This phenomenon of dislocation discount major appliance stores common in the capital. Businesses through low discounts to attract more consumers to shop at the same time, greater product sales for vendors to get more profits rebate, and the next round of purchases will enjoy lower prices. Dislocation discount has become a business enterprises to stimulate the sluggish market and to ensure the survival of “panacea.”

Discount stores general is misplaced Countries to stimulate domestic demand in response to the call, recently, the Beijing Municipal Development and Reform Commission, Beijing Shi Shangwei clear that encourage businesses to conduct legitimate promotion, which gives retailers more for the price of autonomy.

Under the new policy, security escort, the capital’s major retail enterprises to make all the stops, pull up for Hong Kong discount promotions.

Reporter to a consumer buying appliances visited the capital of several large and medium capacity,

States United States , Suning Appliance Marketplace. Asked by the sales staff

TV , Refrigerators and other commodities, the reporter found that the same final sales price of a product of several electronics stores in this varied from high to low. Meiling model is a BCD-460WE9E sized refrigerators in the final sales price of electrical 8499 yuan, while Suning Appliance with a refrigerator in a store after none other, the price is 8459 yuan, but also return 450 cash coupon . But the beauty of a model for the BCD-248GEM of refrigerators in the medium and large electrical appliances will have to lower the price of a store in a price of Suning Appliance stores nearly 200. This dislocation is not uncommon phenomenon of discount, a model for the BCD-210CR Rongshida refrigerator in

Gome The promotional price is 2598 yuan, but with a medium and large electrical goods in a store will have to sell 3,098 yuan. The Rongshida Another model is BCD-198GSR sized refrigerators in the store after a sales price after the United States than in countries low. Not only is the fridge, this displacement phenomenon discount store business in general use in the various categories of commodities.

TV as the family is large, high volume store, also discounts the existence of such dislocation phenomena. Similarly, a Philips 42-inch 7 Series

LCD TV In Suning’s promotion bid was nearly 500 countries the United States cheaper, but this series of 47-inch TV is the country the United States a lower price.

Dislocation discount guaranteed business profit Data show that Beijing’s major home appliance stores in the New Year’s day holiday, usher in a round of selling climax. Gome, Suning, Dazhong Electric Appliance big price war in the New Year period, with sales growth of 3 percent or more in general, thanks to sharp let promotion business. However, the business will not be endless promotions, how to promote on the basis of large businesses can ensure a reasonable profit as a subject.

Reporter visited several electronics stores comparison showed that the same price of a product in different stores in high to low, but the minimum price of goods is not confined to stores within a certain company, but the dislocation occurs. In this regard, the staff of a store frankly, if a store all goods prices are the lowest among its competitors, its competitors will surely protest, because their customer base will be snatched away, this will lead directly for the home goods store supply business to stop this.